At MWC, the world’s largest technology trade show, the creative team was asked to reposition PwC as a leading technology firm. Along with messaging that communicated PwC’s role solving difficult technical problems around cloud, cyber, and AI, the creative team designed a high touch trade show booth, integrated theater, and AI driven immersive experiences.

• Art direct the overall booth design including lighting and interior design
• Develop all copy content for in booth and digital GTM materials
• Collaborate with internal stakeholders and vendors on material selection
• Project manage design teams from concept to completion