Slvr brand guidelines
Overview
The creation of comprehensive brand guidelines for an AI forward company revolutionizing the home care industry. Slvr establishes its unique positioning andf promise through careful research of the market and the design of assets that reinforce the company's warm personality.
My responsibilities
- Conduct market research and establish company positioning
- Develop a creative concept that matches the company's brand promise
- Design a suite of core assets focused on visual and verbal identity
- Present the results in a unified brand guidelines document
