Amos Klausner
Team Leader // Art Director // Writer // Artist // Collaboration Engine // Relationship Builder // Coach
aklausner001@gmail.com // 415-299-2454
Thank you for your interest. While words and pictures tell part of the story, I would love to speak with you about my experience in more detail, answer any questions you may have, and discuss how I can support your organization’s goals. Please take time to review my CV and portfolio. Please remember, it’s just the tip of the iceberg.
I am:
Visionary with 20+ years leading creative vision and strategy for global brands. Proven track record translating complex technical concepts into culturally resonant creative work that drives business results. Expert in building and mentoring world-class creative teams, establishing creative standards, and delivering brand campaigns across digital, print, environmental, and experiential platforms. Passionate about AI’s transformative potential with hands-on experience integrating AI tools into creative work flows.
Core Competencies:
• Creative Strategy & Vision
• Brand Campaign Development
• Team Leadership & Mentorship
• Complex Technical Storytelling
• Cross-Functional Collaboration
• AI Integration & Innovation
• Stakeholder Presentation
• Creative Quality Standards
• Agency & Vendor Management
• Environmental & Experiential Design
• Multi-Channel Creative Direction
• Copy & Content Strategy
Creative Director & Team Leader // PricewaterhouseCoopers (PwC) // October 2023 - November 2025
• Creative director leading the vision and creative go-to-market strategy for global professional services firm with over $25 billion in annual sales
• Direct, coach, and inspire a 15-person team and foster a high-performance, innovation-based culture across all marketing programs
• Use data driven KPIs to validate the creative team’s contribution to help drive over $5 billion dollars into the business pipeline annually
• Deliver consistent experiential brand and marketing programs supporting annual revenue increases averaging 10%
• Reduce creative revision cycles by 20% through implementation of streamlined processes, templates, and improved stakeholder alignment
• Introduce the PwC brand to over 100,000 students and interns annually by providing creative direction to extensive in person sourcing events
• Translate complex technical concepts (AI, blockchain, cloud, cyber) into compelling narratives that measurably increased engagement
• Build visual and verbal brand guidelines, define standards, and set quality benchmarks to support brand promise and elevate market perception
• Responsible for firm wide merchandising program including selection, sourcing and product design resulting in over $8 million in revenue a year
• Champion the integration of AI work flows and prompts to improve team efficiency including Canva, Adobe Firefly, Figma AI, Notebook LM, Google AI Suite, Chat GPT, and others
Art Director // PricewaterhouseCoopers (PwC) // March 2014 - September 2023
• Art direct over 500 brand critical projects annually including national advertising, organic and paid media, and experiential events
• Design, install, and deliver the brand at leading technology trade shows for MWC, APEC, Google, AWS, Salesforce, SAP, Oracle, Guidewire, and others
• Provide art direction and strategic direction to the marketing and sales functions for event, social, and advertising based campaigns
• UI/UX thinking and process skills for compelling visual design to support interactive and digital solutions for experiential, web, and SaaS
• Develop creative content and hospitality spaces for sports sponsorships at Formula 1, major league sports, The Masters, US Open, and more
• Responsible for the PwC experience at the World Economic Forum (Davos) and Asia Pacific Economic Cooperation (APEC)
• Define content for organic and paid social as well as long form, editorial, headlines, body copy, and calls to action that activates GTM materials
• Work with marketing and sales function to assure creative work supports all steps in the GTM funnel
• Demonstrated success managing high-profile stakeholders and building cross-functional collaboration
Brand Manager // PricewaterhouseCoopers (PwC) // August 2006 - February 2014
• Manage all aspects of print and digital advertising campaigns resulting in high profile wins for PwC marketing and sales teams
• Create naming system for all PwC sourcing and intern events to communicate life cycle from initial interest to receiving a PwC job offer
• Lead brand function and provide editorial content for nationally recognized sourcing program with GTM reach of over 100,000 students a year
• Advise on brand standards and build educational support systems and guidelines documents for IFS, audit, tax, and advisory groups
• Editorial director, art director, and contributor for Keyword, PwC’s award winning alumni journal, digital and printed in runs of 50,000
• Traffic manage creative team, provide oversight of print, digital and immersive experience vendors toward successful project completion
• Build strong cross-functional alignment by clearly articulating design vision and presenting complex concepts to leadership
• Ensure visual consistency across channels including social, web, events, and brand identity
Project Manager & Copywriter // Brand Engine // January 2006 - August 2006
• Manage national account relationships for universally recognized CPG companies including HP, Clorox, Plum Organics, and others
• Coordinate cross-functional teams of designers, copywriters, and strategists to deliver comprehensive branding projects
• Resolve client concerns and project challenges proactively, maintaining a 100% client retention rate across managed accounts
• Write clear, compelling brand messaging and taglines that distilled complex product benefits into memorable consumer-facing communications
• Conduct brand research and competitive analysis informing strategy and ensuring differentiated messaging in crowded market categories
Writer, Editor & Curator // Chronicle Books & FontShop // January 2005 – 2015
• Pitch, research, write and manage design production of the book Heath Ceramics: The Complexity of Simplicity published by Chronicle Books
• Editor of Font Magazine (FontShop International’s marketing magazine) responsible for thematic development, copy, and project management
• Curator of Getting Upper, an exhibition featuring 26 renowned California graphic designers exhibited at the Pasadena Museum of California Art
• Subject matter expert and writer on the topic of the intersection of experimental typography and graffiti practice
• Subject matter expert of the concept of slow space, a design philosophy focused on the built environment’s ability to impact our lives
• Contributing writer to Dwell Magazine, CMYK Magazine, Core77 and other design publications
Director // American Institute of Graphic Arts, San Francisco // October 1999 – November 2004
• Director of 1,700 member chapter of AIGA responsible for providing management and leadership across a suite of high profile programs
• Initiate creative briefs and select world renowned designers to complete award-winning pro bono print and digital projects
• Oversee the chapter’s annual high six figure budget by providing ongoing financial management and accounts payable
• Concept and plan over 75 industry leading events, lectures, conferences, seminars, and competitions a year to a discerning Bay Area audience
• Plan and execute membership campaigns, provide member benefits, and oversee year over year membership increases of 10%-15%
• Implement and run the country’s largest design-based elementary education outreach program 2x a year in the San Francisco Public Schools
• Successfully solicit and manage sponsorships from a variety of national corporations including printers, paper companies, and talent agencies
• Select and host world-renowned artists, architects, photographers, industrial designers, and graphic designers as lecturers
• Plan national AIGA advocacy campaigns including the non-partisan Get Out the Vote project featured in JC Decaux advertising kiosks
• As the public face of the organization, represent AIGA in the community through industry advocacy and public speaking
Assistant to the Curator of Architecture & Design // San Francisco Museum of Modern Art // September 1997 – October 1999
• Support the curator of architecture and design on all aspects of exhibition research, planning, and implementation
• Coordinate and manage the architecture and design department’s distinguished museum affinity group of high level donors and its programming
• Plan and present a wide range of architecture and design lectures and events for public audiences featuring high profile practitioners
• Lead the curatorial research and planning for the exhibition Far Out: Bay Area Design 1967-1973
• Arrange national and international architecture tours for high level donors and finalize site visits to world renowned architecture with architects
Writing Projects
• Author of Heath Ceramics: The Complexity of Simplicity, published by Chronicle Books
• Articles for Dwell magazine
• Editor and contributing writer for Font magazine
• Editor and contributing writer for Keyword, PwC’s alumni magazine
• Contributing writer for Core77.com
• Articles for CMYK magazine
• Articles for Neojapanese.com
• Multiple time presenter for Pecha Kucha, San Francisco
• Quarterly contributor to the Marin Independent Journal opinion pages
• Artist deconstruction project at gettingupper.com